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123 years ago, in a small house in central Calcutta (now Kolkata) an intrepid baker made a batch of delicious, golden brown biscuits. These were meant for officers of the British Raj and their families, people used to the exacting standards of English tea-time snacking. From the paeans of ecstasy for that first batch of aromatic, flavour-some biscuits was born a long tradition of delectable baking - and its Indian custodian, Britannia.
Over the last century and a quarter, Britannia has been serving the Indian consumer with a range of fresh, nutritious and flavour-rich products. We take pride in our food making traditions and in our innovations, in equal measure. We demand the best of ingredients and package their natural goodness in our products, without compromise. We deliver a complete sensory experience, in every product, every time.
Today, Britannia is a leading food company in India with over Rs. 8500 crores in revenue, delivering products in over 5 categories through 4.2 million retail outlets to more than half the Indian population. Our core emphasis across portfolios is on healthy, fresh and delicious food and we are the First Zero Trans-fat Company in India. 50% of our product portfolio is enriched with micro-nutrients. Our products are also delivered through the Britannia Nutrition Foundation to combat malnutrition among underprivileged children.
Britannia Dairy had its beginnings in 1997. Britannia was one of the first companies in India to pioneer category defining innovations like Cream Cheese and introducing a host of international flavors for its cubes & spreads in India. Today Britannia Dairy products contribute close to 10% of the company's revenue. Britannia markets its dairy portfolio on the back of a well integrated cold chain logistics network and reaches 3 million outlets across the length & breadth of this country.
Our relentless focus on quality and freshness has won us prestigious accolades including the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award. However, the award that we cherish the most is the one given by our consumers.
Britannia is recognized as one of the most trusted, valuable and popular brands among Indian consumers in various reputed surveys.
We realize our responsibility to continue delivering fresh, nutritious and fun products and it is our mission to be an arm-stretch away, any time of the day.
So, the next time you imagine the aroma of oven-fresh cakes, the tantalizing drop of rich chocolate cream on crisp, cocoa-brown cookies, the satisfying mouthful of crunchy biscuits or a sinful bite of melted cheese on freshly toasted bread, imagine Healthy Goodness.
Imagine Britannia.
For more details, please visit : www.britannia.co.in
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